Imagine that you were entrusted part of a treasure, a key, a map marked with an “x” revealing its secret location, a magical artifact being a fragment of something bigger. Imagine that all these elements were suddenly put together and took you into a surprising adventure.
ar457, is exactly that, an unexpected journey born out of sheer passion and whose story is continuously rewriting itself; a journey punctuated by sudden changes and high exaltation.
As I am counting on these words to express the patchwork of energy and passion which make this brand, let’s focus on the essential. I will only keep this peculiar feeling of responsibility and pride that it inspires me.
As George Sand wrote: “Happy manifestations proceed only from an emotion, and an emotion proceeds only from a conviction. One is not moved at all by the things that one does not believe with all one's heart.”
Pierre Emmanuel SAUBADE (CEO)
Olivia Guibé, Mark Holden Hindley & the ar457 Team