Metaserum Elixir, ar457.
Created in 2003
ar457® was created by the Maison de l'Argan in 2003. The cosmetics group, already a pioneer in Argan, wanted to concentrate all of its know-how in a resolutely premium brand, and to concentrate all of the powers of Argan oil with innovative ingredients in uncompromising products.
ar457 stands for ar, Argan, 4 for 4 tocopherols, 5 for 5 phytosterols and 7 for the 7 biomolecules that complete its composition.
2004. George V Four Seasons
ar457 is chosen by the therapists of the Spa of the George V Four Seasons Hotel. The adventure continues today with a team of formidable professionals who are as experienced as they are benevolent.
2005. Sephora.
Very soon after its revelation to the general public, ar457 joined the shelves of Sephora's flagship store alongside the most prestigious French brands.
NEW-YORK. 2007
Simultaneous launch of ar457 and SpaceNK in New York
After a successful launch in the UK through the SpaceNK chain of perfumeries named after its creator Nicky Kinnaird, ar457® was officially launched in the United States in June 2007 as part of the company's expansion into the US.
ar457 will support the development of SpaceNK in Boston, San Francisco and Los Angeles.
2008. Lane Crawford
The modernity and universal aesthetics of ar457 appeal to Asian customers, while its naturalness and strong ethics embody a new kind of luxury and exclusivity.
